There are more than 60 percent of website available on the web those are not able to take the benefits of the responsive website design as the design of these websites are not optimized. So, one need to boost their search engine optimization so as to improve the ranking on the search engine results pages i.e. SERPs. In this competitive world where thousands of websites are available on web, it is essential that you make sure that you are on top of the search results of Google, so that all the website designing companies must follow these several things while designing and development of the website. As failing to implement a responsive website design may lead to –
. Increase in the reviews of the website which are negative
. Lose of the sales
. Decrease in the traffic of the website
. Lose the old and good customers
. Increase in the bounce rates significantly
Why responsive website design is good for SEO?
Before turning your simple website design to responsive website design, one need to know all the SEO benefits of going responsive. So, here are some of the top 8 SEO benefits of a responsive website design that one need to know such as –
. The website’s speed is increased
The users of the internet expect that a website should load in just fraction of seconds on the web. If it is taking more than 5 or 10 seconds to load on the web then definitely it is a problem with its design. As, nobody in this fast world likes to wait and hence your website will never be visited. The visitor will start getting irritated with the slow loading time and will approach some other website that load instantly on the web.
If you are using a responsive website design, then it is for sure that the website will load quickly on any of the user’s device in no time. If the files kept on the website are of less size, then it becomes easy for Google to load it.
. Lower bounce rate
The bounce rate is the number of times people visit just a single webpage on the website. Google’s main goal is to make sure that website providing the best user experience possible for each given search query, rank highest on the Google search results. A responsive website design makes sure that the bounce rate is low regarding the website. With the responsive website design, the quality will be top-notch as the viewers will like to spend more time on the website which may lower the bounce rate of the website. Some of the indicators of a poor experience of the site may include –
. High bounce rate of the website
. Low time spent on the webpage/website
. Low number of page views of the website
. Low number of clicks of the website
Based on the aforementioned Google study, we know that the users will not stay on, nor use your website, to complete their search objective if it offers up a poor mobile experience. One of the core metrics this affect is the bounce rate (i.e. how fast the visitors will leave your website after determining it is not what they want).
. Mobile first
Responsive web design has become just as conspicuous a priority as the search engine optimization and quality content. As, Google has enforce the use of the mobile friendliness as a ranking signal and has been forthright with their move to a “mobile first” index. This means that if your website is not optimized for mobile as a priority, all things being equal, then the competitor’s website that is, will likely outrank you in their index.
. Better experience for the user
In order to improve the SEO ranking of the website, it is important that the user experience is improved and enhanced. The viewer should easily navigate through the website and there must be no blockages in middle. The content that are looking on the website for must be within their reach easily.
A responsive website design makes sure that the user experience is good and hence people will love spending more time on the website. This will automatically increase the ranking and search results of the website.
. Increases traffic to your website
Most of the people use the mobile phones so as to visit the social media platforms. One of the SEO tools is the use of the social media to market your website so as to increase traffic of the site. If your website is responsive, then it can accommodate versatile devices, you can share as many backlinks as possible that can leads to your website on Facebook, LinkedIn, Instagram, Quora or even YouTube.
. Cost effective
One can boost up your SEO ranking with a single responsive website. This may charge you less money and will give you the best returns in the shorter time span.
. Backlinks get boost up
Link building is considered as one of the best strategies for the sound and effective SEO. More are the high-quality backlinks available on your website, more it be better. The number of the website links never matters what only matter is the quality of the website, the type of websites whom you will link to yours.
Google keeps a note of the backlinks that you have on your website and makes sure that the high quality content is offered to the viewer’s thus increasing the ranking on the SERPs. A responsive website design will make sure that the backlinks will get boost up easily on the website.
. Avoid any kind of plagiarism
If in the case for different user devices you have different websites, make sure that the content does not repeat on the website. Otherwise, in the long run, SEO is definitely harmed on the website. If all the content is unique and good then Google can easily crawl your website on the Google search results and do the indexing of the content thus getting it organized properly. A website is considered responsive only when the entire content of the website is 100% unique.
As a website owner, it is our responsibility to make sure that the web place becomes the best place to experience things. With the continuous improvement in the technology, it is important that the website should be more user friendly. Therefore, it is required that the responsive website designing is done so as to make sure that the viewers do not face any type of hurdles while surfing the website on the web.
These are some of the best benefits of the responsive website design. All these websites are highly considered by all SEO companies that will help them to rank up a website at a good position in the online world of Google.