There are more than 60 percent of websites available on the web that are not able to take advantage of responsive website design because the design of these websites is not optimized. So, one needs to boost their search engine optimization so as to improve their ranking on the search engine results pages, i.e., SERPs. In this competitive world where thousands of websites are available on the web, it is essential that you make sure that you are on top of the search results of Google, so that all the website designing companies must follow these several things while designing and developing the website. As failing to implement a responsive website design may lead to
. Increase in the reviews of the website that are negative.
. loss of the sales
a decrease in the traffic to the website
. Lose the old and good customers.
. Increase in bounce rates significantly
Why is responsive website design good for SEO?
Before turning your simple website design into a responsive website design, one needs to know all the SEO benefits of going responsive. So, here are some of the top 8 local SEO benefits of a responsive website design that one needs to know, such as:
. The website’s speed has increased.
The users of the internet expect that a website should load in just a fraction of seconds on the web. If it is taking more than 5 or 10 seconds to load on the web, then there is definitely a problem with its design. Nobody in this fast world likes to wait, so your website will never be visited. The visitor will start getting irritated with the slow loading time and will approach some other website that loads instantly on the web.
If you are using a responsive website design, then it is for sure that the website will load quickly on any of the user’s devices in no time. If the files kept on the website are smaller, then it becomes easier for Google to load them.
. Lower bounce rate
The bounce rate is the number of times people visit just a single webpage on the website. Google’s main goal is to make sure that websites that provide the best user experience possible for each given search query rank highest in the Google search results. A responsive website design makes sure that the bounce rate is low regarding the website. With the responsive website design, the quality will be top-notch, as viewers will like to spend more time on the website, which may lower the bounce rate of the website. Some of the indicators of a poor experience with the site may include:.
Also read: 5 SEO Tips to Make Your Website Effective.
. High bounce rate of the website
. Low time spent on the webpage
. Low number of page views on the website
. Low number of clicks on the website
Based on the aforementioned Google study, we know that users will not stay on or use your website to complete their search objective if it offers a poor mobile experience. One of the core metrics this affects is the bounce rate (i.e., how fast the visitors will leave your website after determining it is not what they want).
. Mobile first
Responsive web design has become just as conspicuous a priority as search engine optimization and quality content. Google has enforced the use of mobile friendliness as a ranking signal and has been forthright with their move to a “mobile first” index. This means that if your website is not optimized for mobile as a priority, all things being equal, then your competitor’s website will likely outrank you in their index.
a better experience for the user
In order to improve the SEO ranking of the website, it is important that the user experience be improved and enhanced. The viewer should easily navigate through the website, and there must be no blockages in the middle. The content that they are looking for on the website must be easily within their reach.
A responsive website design makes sure that the user experience is good, and hence people will love spending more time on the website. This will automatically increase the ranking and search results of the website.
. Increases traffic to your website.
Most people use their mobile phones to visit social media platforms. One of the SEO tools is the use of social media to market your website so as to increase traffic to it. If your website is responsive, then it can accommodate versatile devices. You can share as many backlinks as possible that can lead to your website on Facebook, LinkedIn, Instagram, Quora, or even YouTube.
cost-effective
One can boost their SEO ranking with a single responsive website. This may cost you less money and give you the best returns in a shorter time span.
. Backlinks get boosted.
Link building is considered one of the best strategies for sound and effective SEO. More high-quality backlinks are available on your website; more will be better. The number of website links never matters; what only matters is the quality of the website and the type of websites you will link to.
Google keeps a note of the backlinks that you have on your website and makes sure that the high-quality content is offered to the viewer’s, thus increasing the ranking on the SERPs. A responsive website design will make sure that the backlinks will get boosted easily on the website.
. Avoid any kind of plagiarism.
If, in the case of different user devices, you have different websites, make sure that the content does not repeat on the website. Otherwise, in the long run, SEO is definitely harmful to the website. If all the content is unique and good, then Google can easily crawl your website in the Google search results and do the indexing of the content, thus getting it organized properly. A website is considered responsive only when the entire content of the website is 100% unique.
As a website owner, it is our responsibility to make sure that the web site becomes the best place to experience things. With the continuous improvement in technology, it is important that the website be more user-friendly. Therefore, it is required that responsive website design be done so as to make sure that the viewers do not face any type of hurdle while surfing the website on the web.
These are some of the best benefits of responsive website design. All these websites are highly considered by all SEO companies, which will help them rank a website in a good position in the online world of Google.
