In today’s world, social media is an inevitable part because it brings numerous advantages that not only give you information on anything. But also benefit organizations to excel in the market.
As per Statista, there will be 4.41 billion social media users in 2025. So, it would be a mistake on business owners’ end if they don’t introduce their business to the online world. So, take a hint from here, and leverage social media platforms to boost your business at an unprecedented rate.
Wait a minute! There is a pool of different social media platforms, and here comes the real question– what will be your pick? Have you given a thought to it? If not, now is the time because I have handpicked the most popular social media platforms you can choose as per your business requirements, goals, and budget.
However, before jumping to these social media platforms, let me quickly familiarize you with their importance for your business’s betterment.
Are you ready? Let’s get started!
Why Should You Pick Social Media Platforms for Your Business?
Even if you have a small-sized (or medium-sized) business, you need an online presence. Don’t think of social media as the latest trend but as an essential factor for your business that will help you drive higher conversion rates.
Having a social media presence in this internet era is what you need the most because it builds brand awareness, connects you with potential customers, drives more revenues, boosts SEO, and more.
With social media presence, you can reach out to new customers by presenting engaging content to generate maximum leads. You can even consult a social media marketing agency to leverage its features to stand out your brand in the market.
The 7 Best Social Media Platforms You Should Use to Benefit Your Business
There is a long list of social media platforms, and Facebook tops the list. With 1.9 billion (or more) active users of Facebook, you can achieve a lot of potential audiences.
You (as a business owner) can bolster your business engagement with a lot of business posts, create your business group, activate live video mode, and more. Plus, it is a low-cost marketing strategy that lets you share your business information massively with excellent customer support and more.
Here comes the most striking video-powered platform packed with entertainment and knowledgeable videos. Obviously, you know which platform I am talking about– YouTube (though you must have read the sub-heading).
YouTube is one of the most creative social media platforms for a business to connect with the intended users by filming a descriptive video telling about your offered services (or products).
Instagram is also the most-used and popular social media platform with billions of users. The content on Instagram lasts for 24 hours so, make your day count by posting aesthetically pleasing pictures (or videos) to attract a large audience.
Instagram lets you have quality brand building with robust purchasing power and easy trackability. Plus, you can perform various activities (like a giveaway) to attract more customers.
Twitter is also among the most popular social media platforms with a similar concept to Facebook. However, there is a content limitation on Twitter with 280 characters. So, you have to convey your message within the character restriction.
Therefore, write persuasive tweets to encourage the users to retweet your content for increased business visibility. Moreover, it updates you regarding the recent activities related to your industry niche that you can utilize in the best possible way to generate huge profits.
LinkedIn is the perfect social media platform for the B2B industry niche. It lets you promote your services (or products) and informs your potential audience with the latest updates.
The best thing about LinkedIn is that it allows you to make groups with the same industry niche and ask them to join, which eventually broadens the network. In short, LinkedIn builds credibility and a meaningful network for your business.
Another creative social media platform that you can use to accelerate your business growth is Pinterest. It is a cost-effective platform for marketing a business that requires crafty images, consistency, engagement, and more.
The bottom line is that Pinterest is an excellent source for driving traffic to your website. With that said, leverage the features of Pinterest and maximize your business ROI.
When it comes to different social media platforms for a business, Reddit is a result-driven platform. It connects you with a new audience and enhances the engagement of your business by providing relevant answers.
Plus, it lets you reach millions of visitors using effective marketing tactics. In short, interact with your intended audience as much as you can, and be creative (yet informative) with your content to attract them.
That was it! The above-mentioned was a list of social media platforms that you can pick as per your business needs, goals, and budget.
So, if you want to stay ahead of the curve, understand a specific social media platform that you want to use, and then get your hands on the one tailored to your business needs.
Also, tell me on which platform your eyes got glued and why?