Do you have a website that needs renovation?
Considering the popularity of social networking sites, these Social networking sites can turn into goldmines if done right. Brands like Costa have driven enough revenue because of their social media presence. Zara was the most mentioned brand on Instagram in 2021. This clearly shows that brands and companies are actively working on social media and leveraging their presence enough.
In this blog, we are going to understand how embedding a social media wall on your website can change your marketing game.
Why use social media?
- According to Digital Marketing Institute, 57% of Fashion and Beauty Companies Engage in Influencer Marketing
- Influencer Marketing helps brands acquire more customers.
- 86% of women depend on social media for buying decisions.
- As of January 2022, there are 3.96 billion total social media users across all platforms.
What is a Social Media Wall?
A social media wall is a collection feed of your social media content from various social networking sites in one place. You can display social walls on the brand’s website, mobile apps, digital screens, and other digital services.
Tools like social media aggregators help you to collect, curate and customize the social feeds from various platforms, and assist you in embedding social walls on the website.
These contents are usually automatically updated on the website as social media aggregator tools provide real-time updates. That means that as soon as someone uploads any post on the given source, the social wall will display it automatically. Luckily, these tools do not require you to learn to code. The majority of these tools are easy to use.
Benefits of Embedding Social Wall On Your Website
Promotes social interaction:
Having a social media wall on your website encourages your visitors to interact with you and your brand. It also helps them to understand that it is a two-way conversation with the brand.
You can take it a step further and connect your brand with your customers on a personal level.
This can be done by inviting them to freely talk about your brand and also acknowledging the shortcomings of the product they are facing.
This type of depiction of social media presence on your website will indicate an honest relationship with your customers and eventually boost your revenue.
Showcases social media presence:
A social media presence is important as it creates visibility and credibility for your brand and lets your customers know what your business is all about without having to do much.
Having a social media presence allows you to interact with a wider range of potential customers inexpensively and quickly. This also elevates the number of return customers. It is the most cost-effective service with lasting results for brand awareness.
Leverage User-generated content
According to PowerReviews.com, there’s a 4.3% lift in conversion rate when a visitor is served with any form of user-generated content on the brand’s official website. And there’s a 108.4% lift in conversion rate when a visitor interacts with User Generated Content.
To milk this opportunity, you can also collaborate with influencers to initiate more user generated content and display it on the social wall. 87% of consumers still trust reviews and recommendations from social media.
Such a strategy will help you leverage the social wall at its best.
Grows Your Social Media
As important paid marketing may be, it is important to involve your organic customers as well.
In addition to User-Generated content on your social media like Instagram and Facebook, you can also encourage your customers to get featured on the social media wall of your website.
This will boost your social media engagement and at the same time, it will create brand awareness about your product at no cost.
Increases the Time spent on your website
Having a social wall increases the time spent on your website as the visitors don’t have to leave the webpage to scroll through your social media.
It also makes your website more interactive and retains visitors’ attention and creates a positive impression on them. With the customization feature of any social media aggregator tool, you can provide a better experience to your visitors. The customization feature also triggers brand recognition. A vibrant or visually engaging social wall will help your visitors to connect with your brand on a deeper level.
As a result, users will actually engage with your website rather than just scrolling over.
It is better late than never to embed a social wall on your website. Make the most out of each of the social media by creating brand loyalty with your customers. You can find ample tools available in the market that help you in this cause. So discover these tools and enjoy the power of social walls on a website.
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