After the onset of the pandemic online advertising has gained significant popularity among businesses globally. Consumers are increasingly turning to online channels for their buying decisions. This makes online promotion more important than ever before. Studies reveal that consumers are turning to online digital advertising to carry out the preliminary price and product research before making their final purchasing decisions.
After discovering the wide range of benefits of online ads in promoting products and services online, brands have adopted it as the leading medium for marketing all over the world. Unlike offline advertising, online allows brands to communicate and nurture a more personal relationship with their consumers from all across the world. With online ads, businesses can deliver content to their customers via personalized and cost-effective communication.
Many Business-to-business (B2B) brands are already successfully getting great results using B2B online advertising tactics. The same is the case with B2C brands. But often, B2B organizations are not reaping the real benefits of online advertising since they don’t have a planned approach.
With all the benefits that online ads can offer your business, developing a professional online advertising strategy can attract more customers to your product or brand to grow your business more.
Here are the top benefits of online advertising for your business.
Online Advertising offers incredible convenience. Convenience plays a very big role in making the buying decision. Online ads are easily accessible to consumers and can reach markets anywhere in the world.
Customers’ normal patterns of life have come to a halt in 2020. This year too, customers need digital, at-home, and low-touch options. Digital-led experiences will continue to grow in popularity and businesses should innovate their delivery model with a digital advertising platform like moLotus to offer convenience to consumers who are confined at home. moLotus, having massive reach and scalability, can quickly deliver automated multimedia ads to the socially distanced customers, directly into their inbox on all mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphones, i-phones and feature phones without requiring any app download or internet connection, without physical contact, ensuring superior engagement.
One of the main advantages of online advertising for businesses is its low cost. Brand advertisers can advertise cheaper with online ads than with offline methods of advertisement. Online ad campaigns are growing more cost-effective in comparison to traditional advertising. More people can be reached with less money spent.
The average Return on Ad Spend (ROAS) for online campaigns has been growing over the years – thanks to the emergence of intelligent platforms like Google Ads, moLotus, etc. You are better equipped to keep your marketing budget on track. Send unlimited automated messages directly into your customers’ message inbox while saving printing and mailing costs. moLotus based communication is more cost-effective than traditional communication methods such as sending printed mail and brochures. You can send the same information via moLotus messages rather than printed mails, saving you on printing, paper, and postage. You can even run mobile contests and distribute coupons, conduct survey on mobile via moLotus.
3. Real-time Performance Analysis & Tracking
An aspect of online advertising that is rarely available with traditional advertising, is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking the results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics. The ability to quantify your marketing efforts is the best possible thing that can be there.
Online ad platforms offer a range of viewer actions that can be measured and tracked enabling you to better achieve your marketing campaign goals. A case in point is the uniquely designed real-time tracking feature of the moLotus marketing platform. Using it you can keep track of your campaigns effectively.
Measuring and tracking results give your brand a better idea of how your online advertising business campaigns are faring. It gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your ad campaign so that it can better deliver the results you desire.
4. Demographic & Language-based Targeting
Advertising your products and services online gives you the ability to target audiences based on demography and language. This year you can concentrate your efforts on the prospective consumers that you truly want to offer your products or services via granular online targeting. With demographic and language-based segmentation, you can better target your advertising efforts in specific regions.
Unlike mass marketing, with moLotus driven online advertising, it is possible now to target different demographics and languages. moLotus platform gives you the ability to target specific customers that are likely to purchase your product or hire your services. You can use customer data such as age and interests to better match your ad campaigns to consumer needs.
5. Massive Reach & Scalability
One of the core benefits of online advertising is its ability to handle millions of customers at the same time. Marketing campaigns triggered by traditional platforms have fallen short in offering the kind of reach and scalability required to cater to this tech-savvy customer base. This year advertisers are relying more on new-age online tools like moLotus offering massive reach and scalability. Its spam-free technology quickly delivers automated ads to a huge customer database directly into their inbox.
6. High-level Automation
Another advantage of online advertising is that it is highly automated. Compared to traditional offline ads where marketers delegate various tasks to the best talents, online advertising takes advantage of a more tech-savvy method. With internet marketing, everything can go automated.
Online advertising offers you the opportunity to transform every aspect of your marketing process into a fully automated system. All you need to do is embrace the right tool and technology like moLotus to create an end-to-end automated campaign and you are done. By automating your ad campaign, you can choose to do something more valuable with your time.
As automation technology continues to evolve, the breakthrough moLotus automation capabilities are meeting the expectations of advertisers, doing away with the inefficiencies associated with offline advertising. Now, the platform comes as a fresh advancement in technology, empowering advertisers to put customers at the center of the rich automated experience.
Customer churn is a major issue plaguing businesses. The dynamic brand advertisers have found a solution to this customer churn through personalized online ad content. They have started using customer data to segment and target customers via online personalized recommendations, offers, and messages to increase conversion rates, sales, and customer loyalty. These online hyper-personalization efforts differ from traditional offline methods.
Businesses should not invest their time and resources mastering the traditional mass advertising techniques. In fact, they should embrace disruptive marketing tools like moLotus to send hyper-personalized ad content to their customers for better engagement. Interestingly, moLotus goes to the extent of tailoring the brand’s message content exclusively on customer name and with relevant customer data.
8. Easy Interaction
Businesses have realized that every single customer interaction decides whether they come back and tell others to engage with their brand. With the ‘new normal’ setting-in, businesses are exploring online ways to easily interact and engage with customers. Online advertising platforms offer more interactive elements resulting in more customer engagement. Businesses should embrace online promotion platforms like moLotus with multiple advanced customer response options like SMS, Callback, Click URL, etc. The interaction is not only about products and services, but also innovative ways of using them in the context of current situations.
9. Increased Customer Loyalty & Retention
Loyal customers should receive some incentive to keep choosing your business over and over. A properly designed and managed online loyalty ad campaign will do wonders for your brand.
Online advertising has disrupted traditional loyalty-based advertising via innovative tools like moLotus, Voucherify, Loyalty plus, etc. For instance, moLotus offers the best online advertising campaigns for special occasions like birthdays, anniversaries, reminders, and festivals that are personalized and custom-branded greetings with options for name, greeting, reward, call-to-action for each customer. It has replaced newspaper/print coupons with real-time personalized event-based digital vouchers and coupons. It is much cheaper & faster distribution than print along with a high response rate.
10. Lead Generation via videos
Online advertising is seen as an excellent way of generating and converting sales leads. Videos are being mostly used as the key element in online ad campaigns.
Video-based online lead generation campaigns on mobile quickly prompt the consumer to buy a product or service. A video ad with a tight and eye-catchy message can offer value to users. The innovative and non-spammy moLotus video ad campaigns are helping marketers to attract more customers to their products. You can incorporate multiple customer response options offered by the platform in your video ad campaigns, adding more context. The ads can be used to build trust among the consumers and generate more leads than any other online video advertising platform.
Studies show that using a mobile video ad can increase product sales manifolds. It is an excellent way of increasing product recalls too. Consumers tend to remember the mobile video advertisements they watched within a month. More people purchase a product or service after seeing a video about it on their mobile inbox.
If you are still pondering over a fundamental question like how to start online advertising, you would be delighted to know that big brands are already reaping the benefits of digitization in advertising. Platforms like moLotus are enhancing efficiency and customer engagement; helping businesses to stand out from the cut-throat competition with instant advertising revenue. Through online advertising, you can turn your payoff into a windfall—and lead yourself, your customers, and the entire industry forward.