Email Marketing is a great way to get your message across the internet, whether you are a blogger and want to give your readers regular updates or you are in a business trying to generate more leads. With the help of the email marketing techniques, you get your message straight into the inbox of the people you want to see it. If you have a website of any niche that has a traffic, then you need to do email marketing so as to contact your visitors even after they leave your website. Some of the few benefits of the email marketing are –
. Increase repeat visits – It is seen that over 70% of the website visitors abandoning your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email address and sending them the valuable marketing content.
. Build a loyal following – It is seen that the repeat visitors are more likely to convert into loyal customers, compared to first time visitors. In fact, some studies has reveal that it takes 3-4 visits to your website for your potential customers to actually think of doing the business with you.
. Increase sales – Email conversions outperform both social and organic search traffic, so if you are looking to make some sale on your website, then you need to start email marketing.
How one can choose the best Email Marketing service provider for his/her business?
Choosing the right email marketing service that fits best for your business needs is very crucial for your business. There are numerous email marketing tools options available in the market with different features, payment plans and the level of the user friendliness. So, choosing the excellent email marketing software has all the important features such as sending out the email newsletters etc. Some of the essentials that you should be looking at while doing email marketing are –
. Adding the Email Contacts in Bulk
. Email Automation
. SMS Sending
. Detailed Reporting
. High Deliverability Rates
. Customer Segmentation options for the targeted emails
. Campaign Management Tools
Some of the best email marketing service providers of 2021 are –
. Constant Contact – One of the best Email Marketing Service Provider
. SendinBlue – Best Bulk Email Service for the beginners
. Drip – Superlative Email Marketing Automation Tool
. MailChimp – One of the best all-in-one marketing automation suite
. Constant Contact
Constant Contact is one of the most popular email marketing service provider for the small businesses that comes with tons of customizable email templates that will help you to get a head start for your business. When getting started, you will be prompted to choose your industry and your previous experience with the email marketing. Based on your selections, you will get the customized email marketing content and promotion ideas that will help you level up for your email marketing. Constant Contact endeavor you an unmatched support service with a live chat, emails and discussion forums with a vast library of resources. Most of the email marketing service offer 14 day free trial to test the service. Constant Contact offer you various plans such as –
. Free Plan – There is no free plan, but they do overture a 30 day free trial plan.
. Email Plans – Offer you various email plans based on the size of the subscribers such as –
$20/month – For 0-500 subscribers
$45/month – For 501-2500 subscribers
$65/month – For 2501-5000 subscribers
$95/month – For 5001-10,000 subscribers
SendinBlue is an email and SMS marketing software designed with the simplicity in mind. Even an absolute beginner can easily start creating the marketing campaigns without any prior knowledge. Based on the customer interaction, you are able to send transactional messages with reliable delivery. You can even buy the SMS credits separately with no expiry date. SendinBlue offer you various pricing plan based on the number of the emails you send such as –
. Free Plan – Free plan is limited to the 300 emails per day for the unlimited contacts.
. Email Plans – Offer you various email plans based on the size of your email list such as –
Free Plan – $0 for 300 emails per day and unlimited contacts
Lite Plan – $25 per month for 40,000 emails per month with no daily sending limit
Essential – $39 per month for 60,000 emails per month and offer the ability to remove the SendinBlue logo for emails
Premium – $66 per month for 120,000 emails per month and the marketing automation features
Enterprise – Price may varies and include all the premium features, dedicated account manager, priority customer support and much more
Drip is one of the perfect solution for you if you are an e-commerce merchant who wants to convert your visitors into subscribers and customers with the intelligent marketing automation. Drip is more than just a typical email marketing service which lets you have a deeper conversation with your customers and send emails at the right way by understanding their purchase intent and behaviour. With this you can customize your messages based on the behaviour such as cart abandonment, first time users, returning website visitors, people who clicked on a link on your website etc. Their vast array of the integration let you send the text messages, display Facebook Ads and much more based on the customer workflow at a reasonable pricing. Drip offer you various plans such as –
. Free Plan – There is no free plan, but they do offer a 14 day free trial plan.
. Email Plans – Offer you various email plans based on the size of the active subscribers such as –
Basic – $49 per month for upto 2500 active subscribers
Pro – $122 per month for upto 5000 active subscribers
Enterprise – The cost may vary for this plan depending on the usability and is for the people who have more than 5000 active subscribers
MailChimp is more than just an email marketing service provider that let you convert your visitors into subscribers and customers. MailChimp features are powerful and affordable for the marketers of all business sizes, whether you are blogger, local business or a company with off the chart business growth. For example, with the help of MailChimp you can create beautiful landing pages so as to convert your visitors into subscribers and paying customers. Apart from this, MailChimp offer you pre-built templates and ready-made segments so that you can create the professional emails in an instant. MailChimp offer you various plans such as –
. Email Plans – Offer you various email plans based on the number of the subscribers you have such as –
Free – $0, including 7 marketing channels, basic templates, marketing CRM and 1 click automation
Essential – Starting at $9.99 per month for all the email templates, A/B testing, custom branding and 24*7 support service
Standard – Starting at $14.99 per month for automation series, retargeting Ads, custom templates and advanced audience insights
Premium – Starting at $299 per month for advanced segmentation, unlimited seats and role based access, phone support and multivariate testing