How to grow Instagram followers in 2021

How to grow Instagram followers in 2021

1. Make sure you have a well-thought out Instagram marketing strategy

To get more followers on Instagram is a good goal. But only followers will not give you a successful Instagram profile.

increasing followers needs to be part of a larger plan that connects to your company strategy and social marketing objectives.

You should think about why you want more Instagram fans. What is your real goal? Maybe you are looking to:

  • Brand awareness can be increased
  • boost product sales
  • Increase traffic to your website.

Your Instagram account will stay consistent if you keep your business goals in mind. It will allow you to tell compelling brand stories that appeal to new users and help build (and retain) loyal followers.

2. Establish a consistent brand story.

You might want to satisfy curiosity and show how your product works. You could also share the view of an employee to humanize your brand. Try showcasing the lifestyle and achievements of your customers to position your brand in an inspiring way.

No matter your goal, it’s important that you maintain a consistent brand personality.

It is important that your posts are easily identifiable at a glance. Consider your Instagram grid one cohesive unit. You have always a option to put content on your Instagram Stories  to share, which doesn’t really feel you to put on your main feed 

3. Define your target audience

find yourself some queries about who you are trying to reach:

  • Are they old?
  • Where are they living?
  • What do they do for a living?
  • What time and how does Instagram work?
  • What are their challenges and pain points

This will allow you to create the right content for Instagram to reach the most people who are most likely be to follow you. It can help to keep you focused to find the needs of your target users, so you can regularly provide the type of content that makes them want to stay following you for the long period of time.

4. Searches can be made more effective by using keywords

You must first be found before people can follow your Instagram account. Instagram text is not very searchable. In fact, Instagram has only two fields that contribute to search results: username and name.

Your Instagram handle is your username. It’s a good idea if your username is consistent with your handle on other social networks. This will make it easier for people to find you. Your brand name or a variation thereof should be used when people search for it.

Your name can be as long or short as you wish, but it must not exceed 30 characters. Keyword stuffing is a bad idea. But it’s possible to include your most relevant keyword within the name field to improve search visibility.

5. Optimize your Instagram bio & profile

60% on Instagram business profile visits are from non-followers. Those new followers are potential new instagram users. but, they will only press the Follow button if they find your account and bio interesting. Your profile must be clear, concise, and appealing.

You can also add your username and name to your profile.

To convey your brand’s identity, make the most of your 150 characters in your bio and tell new visitors why they should Follow You. What kind of content are they likely to receive?

6. Use hashtags that are relevant to reach new users

We have just stated that Instagram text is not searchable. But hashtags do appear in Instagram search. It means we can use hashtags to get some followers on Instagram for free.

Relevant hashtags can be used to help people find your content through a search or by clicking on a relevant post’s hashtag. your hashtagged content could appear in the feeds and timelines of those who have not yet followed you.

An Instagram post can contain up to 30 hashtags. However, hashtags are more effective if they are high quality than quantity. do some  experiment yourself to know how many hashtags work great for your particular profile.

Avoid hashtag gimmicks including #likeforlike and #tagsforlikes. These can give you temporary followers. These bots will only be interested in following you back. That won’t help you to build a meaningful and engaged Instagram audience.

Instead, try to use highly targeted hashtags which are specific to your post, product, or company.

Follow this tips, it will help you to increase instagram followers fast

Thank you for reading.

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